Law Firm Articles

Using Matrices To Enhance Marketing

Much of marketing involves connections:  connecting with clients and prospects; making connections between a client’s needs with regard to legal services and the services your firm can provide; connecting a legal service with industry knowledge and professional contacts to enhance the breadth and depth of your practice; building trust and strengthening relationships with clients.

Much of marketing strategy involves connectivity:  seeing and understanding the complex relationships between clients and lawyers, between value and client loyalty, between supply and demand, between recurrent and non-recurrent client needs for services, between referral sources and end-consumers, and the list goes on.

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