The People of Altman Weil

Altman Weil: Marci Taylor

Marci Krufka Taylor

Phone: (610) 886-2000

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    Marci Krufka Taylor is a strategy consultant for law firms. She advises clients on strategy, management and marketing issues, succession plans, client relations programs and firm culture. Marci also provides leadership, marketing and business development training and coaching to lawyers and executives and keynotes and facilitates retreats for law firms, executive teams and departments/practice groups.

    Most recently, Marci was a principal and co-practice lead for the Law Firm Advisory team at a national advisory and accounting firm. In that role, she handled strategic growth projects, marketing and business development consulting and management consulting projects related to firm profitability, talent management and law firm retreat facilitation. She created a national Law Firm Leadership survey and was the lead faculty for the Law Firm Leadership roundtable. She is a frequent keynote and panelist at national and regional industry conferences.

    Marci has served as a consultant the majority of her career, including founding her consulting firm Mantra Legal Consulting in 2015. She began her management career at Altman Weil, where she served as a principal and provided strategy, management and marketing consulting services to law firms and law departments throughout the country. As a consultant, Marci has handled hundreds of client engagements, including developing and implementing firmwide strategic plans as well as practice-specific marketing and business plans; coaching individual lawyers on marketing and business development and leadership issues; conducting client interviews and surveys for law firms and corporate law departments; developing and implementing practice group management programs; conducting training programs; planning and facilitating law firm retreats; and conducting law firm management audits and law department organizational reviews.

    She is a frequent lecturer for national and regional conferences (Thomson Reuters, Association of Legal Administrators, Legal Marketing Association, American Bar Association, Defense Research Institute, global law firm networks, state bar associations and others) and served on the faculty of Altman Weil seminars. She also authored numerous articles for publication in ABA Law Practice Management, New York Law Journal, Legal Times, Corporate Counsel and other business and trade publications.

    Marci also served as the Director, Marketing Operations for an AmLaw 100 firm. In that role, she was responsible for the management of the marketing operations team, key firm marketing initiatives and marketing and business development efforts for the firm’s 180+ lawyer Business Law Section. She worked on the firm’s brand refresh, headed the project management on the firm’s multiple new web sites and led the firm’s client satisfaction program. Her other responsibilities included directing public relations strategies for Business Law and the New York market, developing and implementing group marketing plans for seven practice groups within Business Law, developing business law-specific advertising campaigns and advertisements, creating firm and departmental marketing collateral materials, developing customized pitch materials and RFP responses, managing sponsorships and events, providing attorney marketing and business development training and developing social media strategies.

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