Law Firm Articles

As The World Turns: What Generational Differences
and the Changing Marketplace Mean for Lawyer Marketing

Promoting products and services in today’s global marketplace is much different today than it was 30 years ago.  The same is certainly true for marketing legal services.  Moreover, the lawyers doing the marketing are very different from their predecessors, as are their clients and potential clients.  This article presents a look at how the changing marketplace and generational differences are intersecting to make legal marketing – meaning effective legal marketing – a brand-new world.

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