Resources related to Marketing and Business Development

Developments at Altman Weil

Date		Title	Author(s)
January 8, 2008		New Blog on Law Firm Marketing and Business Development	Charles A. Maddock

Expert Presentations

Date	Title	Author(s)
February 1, 2004	Business Development: Success Strategies for the Global Firm	Charles A. Maddock
February 1, 2004	Lawyers, Marketing and Money: How Marketing Drives Law Firm Economics	Charles A. Maddock
September 1, 2004	Laying the Foundation: Law Firm Marketing and Client Service	Charles A. Maddock
February 21, 2008	Maddock on Marketing - An Interview	Charles A. Maddock
November 4, 2005	Smaller Worlds, Bigger Clients? Delivering Extraordinary Service in the New Economy	Charles A. Maddock

Law Department Survey Excerpts

Date		Title	Author(s)
October 1, 2004		Hiring (and Firing) Outside Counsel - Charts from Law Department Management Benchmarks Survey	Law Department Management Benchmarks Survey

Law Firm Survey Excerpts

Date		Title	Author(s)
May 1, 2005		Despite Emphasis on Marketing, Little Growth in Actual Spending	Survey of Law Firm Economics Charles A. Maddock

Marketing Articles

Date	Title	Author(s)
January 1, 2003	A Sales Director at My Firm?	Debra L. Rhodunda
April 1, 2000	Are You Delighting Your Clients?	Debra L. Rhodunda
September 1, 2006	As The World Turns: What Generational Differences and the Changing Marketplace Mean for Lawyer Marketing	Virginia G. Essandoh Marci M. Krufka
January 1, 2001	Associates: An Untapped Marketing Resources	Charles A. Maddock
May 1, 2000	Branding for Law Firms: What is it and Can it Create Competitive Advantage?	James S. Wilber
December 1, 2001	Can Marketing Survive?	Charles A. Maddock
March 1, 2003	Chief Legal Officers Have Spoken... Are Law Firms Listening?	Marci M. Krufka
June 1, 2003	Client Surveys: Be an Informed Consumer	Marci M. Krufka
March 2, 2006	Does Your Law Firm Have a Marketing Culture?	Charles A. Maddock
April 24, 2008	Finding the Win-Win in the Law Firm Client Relationship	Charles A. Maddock
September 1, 2003	Fundamentals of Practice Group Marketing Plans	Debra L. Rhodunda
May 1, 2005	Good Times Call for Great Marketing	Charles A. Maddock
April 1, 2003	How Clients Choose	Charles A. Maddock
October 1, 2004	Is Your Firm Really Marketing?	Charles A. Maddock
March 1, 2007	Keys to Key Client Marketing	Alan R. Olson
February 1, 2000	Law Firm Branding: Is It Working?	Charles A. Maddock
October 1, 2004	Maximizing Existing Client Business	Michael C. Ross
March 1, 2000	On the Edge	Charles A. Maddock
October 1, 2003	Put Your Money Where Your Mouth Is On Client Service	Marci M. Krufka
January 1, 2000	Strategic Planning for Marketers	Charles A. Maddock
January 1, 2004	Ten Marketing Tips to Rejuvenate Your Plantiff's Practice	Debra L. Rhodunda
September 1, 2002	Thanks for Asking	Marci M. Krufka Charles A. Maddock
April 1, 2004	The Firm's Role in Associate Marketing	Debra L. Rhodunda
April 1, 2005	Time or Money: Which Works Best?	Charles A. Maddock
July 1, 2002	Using Matrices To Enhance Marketing	Alan R. Olson
November 1, 2002	What Corporate Counsel Look For in a Law Firm Website	Virginia G. Essandoh
October 1, 2007	When the Big Dogs Come to Town	Charles A. Maddock
April 1, 2004	You Can Market a Litigation Practice	Charles A. Maddock

Marketing Tools

Date	Title	Author(s)
May 1, 2005	Client Survey Methodology Matrix	Charles A. Maddock
April 1, 2004	Individual Lawyer Business Development Plan	Charles A. Maddock
November 1, 2004	Law Firm Business Development Model	Charles A. Maddock
July 1, 2004	Ten Techniques for Relationship Building	Debra L. Rhodunda

Practice Groups Articles

Date		Title	Author(s)
September 1, 2003		Fundamentals of Practice Group Marketing Plans	Debra L. Rhodunda

Strategy and Management Articles

Date		Title	Author(s)
February 1, 2007		Keys to Building Key Clients, The "Key Client" Principle	Alan R. Olson
April 1, 2007		Transitioning Key Clients	Alan R. Olson

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