Marketing

Date   Title Author(s)
January 1, 2003   A Sales Director at My Firm? Debra L. Rhodunda
April 1, 2000   Are You Delighting Your Clients? Debra L. Rhodunda
September 1, 2006   As The World Turns: What Generational Differences and the Changing Marketplace Mean for Lawyer Marketing Virginia G. Essandoh
Marci M. Krufka
January 1, 2001   Associates: An Untapped Marketing Resources Charles A. Maddock
May 1, 2000   Branding for Law Firms: What is it and Can it Create Competitive Advantage? James S. Wilber
December 1, 2001   Can Marketing Survive? Charles A. Maddock
March 1, 2003   Chief Legal Officers Have Spoken... Are Law Firms Listening? Marci M. Krufka
June 1, 2003   Client Surveys: Be an Informed Consumer Marci M. Krufka
March 2, 2006   Does Your Law Firm Have a Marketing Culture? Charles A. Maddock
April 24, 2008   Finding the Win-Win in the Law Firm Client Relationship Charles A. Maddock
September 1, 2003   Fundamentals of Practice Group Marketing Plans Debra L. Rhodunda
May 1, 2005 Good Times Call for Great Marketing Charles A. Maddock
April 1, 2003   How Clients Choose Charles A. Maddock
October 1, 2004   Is Your Firm Really Marketing? Charles A. Maddock
March 1, 2007   Keys to Key Client Marketing Alan R. Olson
February 1, 2000   Law Firm Branding: Is It Working? Charles A. Maddock
March 1, 2003   Marketing, Origination and Formulatic Law Firm Compensation Systems Alan R. Olson
October 1, 2004   Maximizing Existing Client Business Michael C. Ross
May 1, 2004   Maximizing New Client Business Michael C. Ross
March 1, 2000   On the Edge Charles A. Maddock
October 1, 2003   Put Your Money Where Your Mouth Is On Client Service Marci M. Krufka
January 1, 2000   Strategic Planning for Marketers Charles A. Maddock
January 1, 2004   Ten Marketing Tips to Rejuvenate Your Plantiff's Practice Debra L. Rhodunda
September 1, 2002   Thanks for Asking Marci M. Krufka
Charles A. Maddock
April 1, 2004   The Firm's Role in Associate Marketing Debra L. Rhodunda
April 1, 2005   Time or Money: Which Works Best? Charles A. Maddock
July 1, 2002   Using Matrices To Enhance Marketing Alan R. Olson
November 1, 2002   What Corporate Counsel Look For in a Law Firm Website Virginia G. Essandoh
October 1, 2007   When the Big Dogs Come to Town Charles A. Maddock
April 1, 2004   You Can Market a Litigation Practice Charles A. Maddock

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