Ten Techniques for Relationship Building

Ten Techniques for Relationship Building

Relationship building is a simple marketing concept, yet critical because clients prefer to conduct business with people they know and like.

Establishing long-term trust and loyalty with clients takes time, not necessarily a large budget.  Because your current and former clients already have an awareness of and a relationship with you and your firm, traditional marketing resources can be allocated elsewhere. 

The key to relationship building is repetition and consistency over time — getting to know your clients intimately.  It takes being sincerely interested in the lives and careers of other people.  It means volunteering to help without expecting something in return.  More than anything else it involves making an effort to follow up with people, getting to know them and then maintaining that relationship.
 
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