The "GO/NO-GO" Sequence: How Followers Really Make Buy-In Decisions

The "Go/No-Go" Sequence: How Followers Really Make Buy-In Decisions

When that promising merger goes south, the new marketing initiative produces dry wells, or the mentoring program flickers and gasps, it is not enough simply to quote Scottish poet Robert Burns:  "The best laid plans of mice and men go oft awry."  As a firm leader, you need to diagnose what caused the slip between the cup and the lip.  If an audit of project planning, commitment of resources and processes check out clean,  you have to look at such "soft" people factors as low trust, poor morale or clumsy communication of goals and expectations.

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