Maddock on Marketing - An Interview
Law firms have made great strides in marketing in the last ten years, in many cases building sophisticated in-house capabilities. But the unique culture of law firms and the disinclination of many lawyers to market have made it an uphill climb. Altman Weil principal Charles Maddock discusses how successful firms are structuring the marketing function at their firm, takes a look at recent trends and where law firm marketing is really paying off.
In February 2008, Altman Weil prinicpal Charles Maddock was interviewed by Cole Silver of The Silver Group for his Expert Audio Series at www.findcareersuccess.com.
