Seven Dimensions of Differentiation
Why should clients hire you? In a flat-demand market, where there is not enough work to go around, you must have a compelling answer. The ability to differentiate your firm or practice group from similar competitors is fundamental. Any firm or group that is able to develop a clear, easily-communicated, client-facing brand or message built upon one or more true differentiators will enjoy powerful competitive advantage.
Law firms can differentiate themselves in one or more of seven primary areas...
