New Blog on Law Firm Marketing and Business Development

Newtown Square, PA, January 8, 2008 — Altman Weil, Inc., management consultants to the legal profession, today launched a new blog on law firm marketing and business development.  Maddock on Marketing will be authored by Altman Weil principal Charles A. Maddock, one of the leading experts on law firm marketing in the United States.

“Law firms have made great strides in marketing in the last ten years, in many cases building sophisticated in-house capabilities,” observed Mr. Maddock.  “But the unique culture of law firms and the disinclination of many lawyers to market have made it an uphill climb.  The blog will look at what clients want from their firms, how successful firms are structuring the marketing function at the firm, office and practice group levels, and where law firm marketing is really paying off.”

Maddock on Marketing will discuss all aspects of law firm marketing, including business development, sales programs, client relationship building, market research, competitor analysis, practice group marketing, law firm branding, advertising and websites.  It will comment on external market forces as well as the internal issues of structure and staffing, and the relationship between lawyers and marketers. 

The blog will also address the special challenges vendors face in selling to law firms and corporate law departments.

Readers will find Maddock on Marketing online at marketingblog.altmanweil.com.
     
For nearly 20 years, Biff Maddock has advised law firms and legal vendors on strategic marketing issues.  He has worked with hundreds of law firms in the U.S., Canada and the U.K. to develop effective marketing and business development programs.  Mr. Maddock is a well-known author on law firm marketing strategy, having been published in The American Lawyer, National Law Journal, ALA’s Legal Management, ABA’s Law Practice and scores of other legal journals.  Prior to joining Altman Weil, he spent 12 years in the advertising industry, most recently as senior vice president and general manager of a major national advertising agency.

Founded in 1970, Altman Weil, Inc. is dedicated exclusively to the legal profession.  It provides management consulting services to law firms, law departments and legal vendors worldwide.   The firm is independently owned by its professional consultants, who have backgrounds in law, industry, finance, marketing, administration and government.   More information on Altman Weil can be found at www.altmanweil.com.

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Contact Information

Charles A. Maddock
Altman Weil, Inc.
(610) 886-2019
camaddock@altmanweil.com