Bottom-Line Marketing: 2009 and Beyond
The dramatic economic downturn has affected law firms and their clients in equal measure and has rocked the legal market landscape. One of the results will be a change in how firms develop new business and interact with clients in the future.
In April, Altman Weil conducted a study of law firm leaders that focused on key areas of transition, including clients and marketing. This 90-minute webinar, Bottom-Line Marketing: 2009 and Beyond, draws on that data, as well as Altman Weil’s hands-on experience to provide practical business development tactics that will generate results for your law firm.
Topics include:
- How market changes are affecting marketing decisions: Shifting priorities and spending for the ‘new normal.’
- What your clients – and prospective clients – really want: Why investing more time and less money can pay off.
- Cross-selling in a downturn: Can cross-selling work when there’s not enough work to go around? What smart firms know that struggling firms don’t.
- Pragmatic planning: Don’t write another business development plan that sits on a shelf gathering dust. The key components of a practical, actionable plan.
- Training for success: Internal and external resources to maximize the potential of rainmakers, rising stars, and remedial cases.
- Social networking realities: Blogs, Twitter, LinkedIn and a host of other low-cost and no-cost options are flooding the marketing arena. What works, and what’s a waste of time?
Who will benefit: - CMOs and their Marketing teams
- Marketing Partners
- Practice Group Leaders
- Managing Partners
- Any partner involved in business development
Program Presenters:
Charles A. Maddock, Principal, Altman Weil, Inc.
Timothy B. Corcoran, Senior Consultant, Altman Weil, Inc.
ORDER THE CD NOW, EMAIL INFO@ALTMANWEIL.COM OR CALL 610-886-2008.
A complete flash recording of the audio and video portions of the webinar on CD is available for those who missed the program.
$295 plus shipping and handling for each CD recording.
