Legal Marketing Expert Tim Corcoran Joins Altman Weil
Newtown Square, PA, February 10, 2009 — Legal marketing expert Timothy B. Corcoran has joined the management consulting firm of Altman Weil, Inc. as a Senior Consultant. In that position, he will advise law firms on marketing and business development strategy and client relationship management. He also will work with legal vendors and service providers on market assessment and sales force readiness.
“We are extremely pleased to have someone of Tim’s breadth of market experience join the firm,” says Altman Weil principal Tom Clay. “His knowledge of law firms and their clients, as well as his sophisticated understanding of business strategy will be a great asset for Altman Weil.”
Prior to joining Altman Weil, Mr. Corcoran was Director of Practice Development for one of the world’s largest law firms, where he led all business development efforts, including strategic planning, market intelligence, client relationship management, proposal management and key client programs.
He has served as the CEO of a publicly-traded legal technology company where he initiated a successful turnaround effort including a reorganization of marketing, sales force and strategic business development activities.
He also held several key positions at LexisNexis, including Vice President of Sales & Market Planning for LexisNexis Client Development and Vice President & General Manager of the Large Law, International and Corporate Segments at LexisNexis Martindale-Hubbell. In those positions, he employed his deep understanding of the global law firm community to help large law firms better serve their clients.
Earlier in his career, Mr. Corcoran helped to launch Counsel Connect, one of the first social networking legal communities; he was involved in the design and implementation of the first wide-scale law firm website development business; and, throughout his career, he has worked to incorporate innovative technology tools into law firm marketing and business development processes.
“Tim’s practical, business-oriented approach to legal marketing will be particularly valuable to our clients in the current economic environment,” notes Charles Maddock, head of Altman Weil’s Marketing Practice Group. “He will help law firms maximize the return on their marketing investment.”
Mr. Corcoran is a frequent writer and speaker on law firm business development issues. His articles on the legal industry have appeared in Legal Week, Lawyers Weekly, Corporate Counsel, Corporate Legal Times and other publications.
He is an active member of the Legal Marketing Association, a Fellow of both the College of Law Practice Management and the Center for International Legal Studies, and an Associate Member of the ABA Law Practice Management section.
Mr. Corcoran received a B.A. from Saint Bonaventure University in Olean, NY and a MBA in Marketing and Finance from Rutgers University in Newark, NJ. He has completed post-graduate course work at the Harvard Business School Executive Program.
About Altman Weil
Founded in 1970, Altman Weil, Inc. is dedicated exclusively to the legal profession. It provides management consulting services to law firms, law departments and legal vendors worldwide. The firm is independently owned by its professional consultants, who have backgrounds in law, industry, finance, marketing, administration and government. More information on Altman Weil can be found at www.altmanweil.com.
