Charles Maddock is a principal at Altman Weil, Inc., with extensive experience in strategic business and marketing planning for service organizations and Fortune 100 companies. He has worked with over 300 law firms in the U.S., Canada and the U.K. in the areas of strategy, branding, client relations, training and marketing.

Prior to joining Altman Weil, Mr. Maddock spent 12 years in the advertising industry, most recently as senior vice president and general manager of a major national advertising agency.

Mr. Maddock is a speaker and well-known author on law firm strategy and marketing topics, having been published in prominent periodicals, including The American Lawyer, National Law Journal, ALA’s Legal Management, ABA’s Law Practice and scores of bar journals. He has been quoted in The New York Times and The Wall Street Journal, among other publications, and has spoken before the ABA, ALA, LMA, DRI, FICC and numerous other legal associations. He has spoken to law firms in the U.S., Canada, Latin America and the U.K.

He is the author of Maddock on Marketing, a blog on law firm marketing and business development.

Mr. Maddock is a member of the Legal Marketing Association and serves on the board of the Philadelphia Chapter of LMA.

Education

Mr. Maddock did his undergraduate work at Trinity College, graduate work at Temple University and post-graduate work in management at the University of Pennsylvania and the Harvard Business School.

Community Service / Outside Activities

Mr. Maddock serves on the Vestry and is Treasurer of St. Martin's Church in Radnor, PA.